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" Evaluate and refine in a series of quick iterations. We try not to get too attached to the first few prototypes, because we know they'll change. No idea is so good that it cannot be improved upon. "
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading ... - Page 7
by Tom Kelley - 2007 - 320 pages
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Innovation: Harnessing Creativity for Business Growth

Adam Jolly - 2003 - 186 pages
...made which portrays life with future product or service before it even exists. • Evaluate and refine in a series of quick iterations. We try not to get too attached to the first few prototypes, because we know they'll change. No idea is so good that it cannot be improved upon. We get input from...
Limited preview - About this book




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