Innovation: Harnessing Creativity for Business Growth

Front Cover
Adam Jolly
Kogan Page Publishers, 2003 - 164 pages
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For many, says Dr Gary Hamell of Harvard Business School, innovation is the only way to escape the ruthless hyper-competition that has been hammering down margins in industry after industry. This volume, based on research, seeks to find the characteristics and processes which distinguish truly innovative companies and to provide management tools for inspiring, delivering and commercializing innovative new ideas. It uses case studies to show innovation in practice, including Marks & Spencer, Waitrose, Dyson, Peabody, Bioprogress, Dundrum Oyster Farm, Linear Drives and Microsense.

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About the author (2003)

Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.

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