Innovation: Harnessing Creativity for Business GrowthFor many, says Dr Gary Hamell of Harvard Business School, innovation is the only way to escape the ruthless hyper-competition that has been hammering down margins in industry after industry. This volume, based on research, seeks to find the characteristics and processes which distinguish truly innovative companies and to provide management tools for inspiring, delivering and commercializing innovative new ideas. It uses case studies to show innovation in practice, including Marks & Spencer, Waitrose, Dyson, Peabody, Bioprogress, Dundrum Oyster Farm, Linear Drives and Microsense. |
What people are saying - Write a review
We haven't found any reviews in the usual places.
Common terms and phrases
able achieve actively advantage application approach areas BAE SYSTEMS Bank become better build cent challenge close colour commitment communication company's competitive construction consultant corporate cost creating creative Creature culture currently customers decisions deliver director Drives Dyson employees enable encouraged engineering ensure existing experience focus give Group ideas identify important improve increased industry initial innovation internal investment involved leading learning Living look major manufacturing Marks means meet move networks offer Office operating organisation partnership patent performance person position potential problems programme recognised relationship requirements responsible result risk says selling senior share staff stage standards strategy success suppliers supply things trade understand
Bibliographic information
| Title | Innovation: Harnessing Creativity for Business Growth Harnessing Creativity for Business Growth Kogan Page Series |
| Editor | Adam Jolly |
| Contributor | Design Council |
| Edition | illustrated |
| Publisher | Kogan Page Publishers, 2003 |
| ISBN | 0749436271, 9780749436278 |
| Length | 164 pages |
| Export Citation | BiBTeX EndNote RefMan |