The seeds of innovation : Cultivating the synergy that fosters new ideas
Breakthrough innovation is a prerequisite for success in almost any organisation, yet the actual management of innovation has only recently begun to receive the attention it deserves. This book offers a "how-to" prescription for building creative and strategic innovation skills at all levels of an organisation (rather than focusing on decision-making levels only) - and explains how to produce measurable results that translate directly to the bottom line
Print Book, Undefined, 2002
American Management Association, New York, 2002
241p.; Hard cover, dust jacket
9780814471463, 0814471463
1423324726