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" Seeing and hearing things with your own eyes and ears is a critical first step in improving or creating a breakthrough product," says Tom Kelley, general manager of IDEO, the world's leading design consultancy specializing in new product development. "
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading ... - Page 28
by Tom Kelley - 2007 - 320 pages
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Lean Six Sigma Demystified

Jay Arthur - 2008 - 363 pages
...key to Lean thinking. You can't start at perfection, but you can arrive at perfection by iteration. Seeing and hearing things with your own eyes and ears...is a critical first step in improving or creating a breakthrough. Once you start observing carefully, all kinds of insights and opportunities can open...
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