The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design FirmCrown, 2007 M12 18 - 320 pages IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive." In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences. Kelley takes the reader through the IDEO problem-solving method: • Carefully observing the behavior or "anthropology" of the people who will be using a product or service • Brainstorming with high-energy sessions focused on tangible results • Quickly prototyping ideas and designs at every step of the way • Cross-pollinating to find solutions from other fields • Taking risks, and failing your way to success • Building a "Greenhouse" for innovation IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries. |
From inside the book
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... launching point than the pages , ideas , and cases of this book . I have been waiting ten years for it . And now I'm lucky enough to own a thoroughly high- lighted copy of the galleys ... that I will barely let out of my sight ...
... launching point than the pages , ideas , and cases of this book . I have been waiting ten years for it . And now I'm lucky enough to own a thoroughly high- lighted copy of the galleys ... that I will barely let out of my sight ...
Page 7
... launching e - commerce businesses . It's a process that has helped create products that have already saved scores of lives , from portable defibrillators and better insulin - delivery systems to devices that help grow INNOVATION AT THE TOP ...
... launching e - commerce businesses . It's a process that has helped create products that have already saved scores of lives , from portable defibrillators and better insulin - delivery systems to devices that help grow INNOVATION AT THE TOP ...
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Lessons in Creativity from IDEO, America's Leading Design Firm Tom Kelley. Roberto Carra WINGING IT IN START - UP MODE 2 W hen my brother David launched his business in 1978. WINGING IT IN START-UP MODE.
Lessons in Creativity from IDEO, America's Leading Design Firm Tom Kelley. Roberto Carra WINGING IT IN START - UP MODE 2 W hen my brother David launched his business in 1978. WINGING IT IN START-UP MODE.
Page 17
... launched his business in 1978 , he treated it as a project , like the snow forts of our childhood or the thirty- foot jukeboxes he made in college . The truth is , he just winged it and had a lot of fun in the process . After less ...
... launched his business in 1978 , he treated it as a project , like the snow forts of our childhood or the thirty- foot jukeboxes he made in college . The truth is , he just winged it and had a lot of fun in the process . After less ...
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Contents
| 15 | |
INNOVATION BEGINS WITH AN EYE | 23 |
THE PERFECT BRAINSTORM | 53 |
A COOL COMPANY NEEDS HOT GROUPS | 67 |
PROTOTYPING IS THE SHORTHAND OF INNOVATION | 101 |
7 | 104 |
BUILD YOUR GREENHOUSE | 119 |
EXPECT THE UNEXPECTED | 147 |
BARRIER JUMPING | 163 |
10 | 193 |
CREATING EXPERIENCES FOR FUN AND PROFIT | 201 |
ZERO TO SIXTY | 219 |
IN SEARCH OF THE WET NAP INTERFACE | 253 |
INDEX | 299 |
Other editions - View all
The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading ... Tom Kelley Limited preview - 2016 |
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading ... Tom Kelley,Jonathan Littman No preview available - 2004 |
Common terms and phrases
Amtrak Apple asked AT&T better bike bottle brainstorming building cell phones challenge clients Coinstar color corporate course create creative cross-pollination customers David defibrillator Dennis desk device dozen Dynabook engineers everything example experience going hot group hot teams ideas IDEO IDEO's IDEOers iMac industry innovation inspiration Internet Jeff Hawkins Kevlar kids label maker laptop latest launched look machine manufacturing metaphor mountain bikes mouse movie nearly Nightline observation office space Palm Palm Pilot PDAs plastic play plenty problem product or service products and services prototype Roger Craig seemed shopping cart Silicon Graphics Silicon Valley simple someone sometimes Sorbothane started Steelcase Steve Jobs story studio success talk team members Tech Box There's things traditional watching what's workers
Popular passages
Page 109 - ... soon as I arrived to spot a group of healthy hockey players and several pallid debutantes. Bertrand also instantly perceived he was out of place, and as we passed a polite interval before scooting out, I explained how I was racing Peter's father for the Nobel Prize. Not until the middle of the next week, however, did a nontrivial idea emerge. It came while I was drawing the fused rings of adenine on paper.
Page 6 - Observe real people in real life situations to find out what makes them tick: what confuses them, what they like, what they hate, if they have latent needs not addressed by current products and services.
Page 70 - ... attorney Grosvenor Lowrey's office boy, young Francis Jehl was initially responsible for developing the lab's vacuum pump; his tedious efforts to extract air required ten hours for each bulb. After Batchelor fell ill from breathing mercury fumes, Jehl became the lab's chief technician. He later declared, "Edison is in reality a collective noun and means the work of many men."12 Edison, however, remained the lab's driving force, whose will and vision prompted continual experimentation and invention....
Page 3 - Many CEOs, directors and senior managers in business today are focused on improving efficiency, making things work better and delivering better customer service. They are working extremely hard and think they are doing a good job. They are not. This is because incremental improvement in...
Page 7 - Evaluate and refine in a series of quick iterations. We try not to get too attached to the first few prototypes, because we know they'll change. No idea is so good that it cannot be improved upon.
Page 87 - It's all one story, really, the story of who we are and how we relate and how we get it wrong.
Page 3 - The higgest single trend we've ohserved is the growing acknowledgment of innovation as a centerpiece of corporate strategies and initiatives. What's more, we've noticed that the more senior the executives, the more likely they are to frame their companies' needs in the contest of innovation.
Page 28 - Seeing and hearing things with your own eyes and ears is a critical first step in improving or creating a breakthrough product," says Tom Kelley, general manager of IDEO, the world's leading design consultancy specializing in new product development.
Page 261 - V as a verh and not a noun. He carried a crude wooden prototype around in his pocket, even pulling it out during meetings to simulate the taking of notes or checking of his calendar. Whether he...
Page 121 - I mean by a greenhouse? A place where the elements are just right to foster the growth of good ideas. Where there's heat, light, moisture, and plenty of nurturing.