The End of the Innocence: The 1964–1965 New York World’s Fair

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Syracuse University Press, 2007 M10 1 - 268 pages
From April 1964 to October 1965, some 52 million people from around the world flocked to the New York World’s Fair, an experience that lives on in the memory of many individuals and in America’s collective consciousness. Taking a perceptive look back at “the last of the great world’s fairs,” Samuel offers a vivid portrait of this seminal event and of the cultural climate that surrounded it. He also counters critics’ assessments of the fair as the “ugly duckling” of global expositions. Opening five months after President Kennedy’s assassination, the fair allowed millions to celebrate international fellowship while the conflict in Vietnam came to a boil. This event was perhaps the last time so many from so far could gather to praise harmony while ignoring cruel realities on such a gargantuan scale. This world’s fair glorified the postwar American dream of limitless optimism even as a counterculture of sex, drugs, and rock `n` roll came into being. It could rightly be called the last gasp of that dream: The End of the Innocence. Samuel’s work charts the fair from inception in 1959 to demolition in 1966 and provides a broad overview of the social and cultural dynamics that led to the birth of the event. It also traces thematic aspects of the fair, with its focus on science, technology, and the world of the future. Accessible, entertaining, and informative, the book is richly illustrated with contemporary photographs.
 

Contents

The Greatest Event in History
3
Unisphere
19
Heigh Ho Ho Hum
32
Second Time Around
61
The House of Good Taste
91
Sinclairs Dinoland
101
GM Pavilion
107
Hertz stroller
113
Formica House
121
Global Holiday
124
Sermons from Science
164
Notes
203
Bibliography
233
United States Federal Pavilion 127
236
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About the author (2007)

Lawrence R. Samuel is the author of seven books, including Pledging Allegiance: American Identity and the Bond Drive of World War II and Television Advertising and the American Dream. He lives in Miami Beach, Florida.

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