The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

Front Cover
Profile Books, 2016 M06 16 - 202 pages

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.

Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new product or service
-Examine each product from the perspective of clients, consumers and other critical audiences
-Brainstorm best when they are focussed, being physical and having fun

The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

From inside the book

Contents

INNOVATION AT THE
WINGING IT IN STARTUP MODE
INNOVATION BEGINS WITH AN
THE PERFECT BRAINSTORM
A COOL COMPANY NEEDS HOT GROUPS
PROTOTYPING IS THE SHORTHAND OF INNOVATION
BUILD YOUR GREENHOUSE
EXPECT THE UNEXPECTED
BARRIER JUMPING
CREATING EXPERIENCES FOR FUN AND PROFIT
ZERO TO SIXTY
COLORING OUTSIDE THE LINES
IN SEARCH OF THE WET NAP INTERFACE
LIVE THE FUTURE
GETTING IN THE SWING
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About the author (2016)

Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.

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