The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design FirmProfile Books, 2016 M06 16 - 202 pages There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. |
From inside the book
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Contents
1 | |
INNOVATION AT THE TOP CONTENTS | |
WINGING IT IN STARTUP MODE | |
INNOVATION BEGINS WITH AN | |
THE PERFECT BRAINSTORM | |
A COOL COMPANY NEEDS HOT GROUPS | |
PROTOTYPING IS THE SHORTHAND OF INNOVATION | |
BUILD YOUR GREENHOUSE | |
EXPECT THE UNEXPECTED | |
BARRIER JUMPING | |
CREATING EXPERIENCES FOR FUN AND PROFIT | |
ZERO TO SIXTY | |
COLORING OUTSIDE THE LINES | |
IN SEARCH OF THE WET NAP INTERFACE | |
LIVE THE FUTURE | |
Other editions - View all
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading ... Tom Kelley Limited preview - 2007 |
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading ... Tom Kelley,Jonathan Littman No preview available - 2004 |