Crossing the Chasm: Marketing and Selling Technology Project

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Harper Collins, 2009 M03 17 - 256 pages

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

 

Contents

Dedication totheRevised Edition
Discovering the Introduction Chasm
Crossing theChasm Chapter 3TheDDay Analogy
Copyright

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About the author (2009)

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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