The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and LeadershipTamara Gillis John Wiley & Sons, 2006 M04 20 - 500 pages The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation. |
Other editions - View all
The IABC Handbook of Organizational Communication: A Guide to Internal ... Tamara Gillis No preview available - 2006 |
The IABC Handbook of Organizational Communication: A Guide to Internal ... Tamara Gillis No preview available - 2006 |
Common terms and phrases
achieve activities audience balanced scorecard behavior brand build Business Communicators business strategy cation challenges clients communica communication function communication management communication professionals communication programs company’s content analysis corporate communication corporate social responsibility create crisis culture customers decisions departments develop diversity e-mail effective employee communication employer brand engagement environmental scanning ethical evaluation example executive external firms focus global goals groups Grunig human resource IABC identify impact implementation important innovation integration internal communication intranet investment investor relations issues knowledge leaders leadership marketing communication measurement media relations ment merger messages munication nization orga organization organization’s organizational communication organizational culture percent performance position practices public relations questions relationships reputation responsibility role senior management share skills stakeholders strategic planning success survey target tion Towers Perrin understand zation