Retailing in a SCM-perspectiveHerbert Kotzab, Mogens Bjerre Copenhagen Business School Press DK, 2005 - 263 pages "The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies." |
Contents
Introduction | 9 |
Retailer strategies | 48 |
Retail logistics and Supply Chain Management | 74 |
ITApplications for retail store management | 94 |
The automation of retail logistics | 114 |
Retail Marketing Processes | 160 |
Special ITbased retail trends | 190 |
B2B Relationships in Retailing | 223 |
Customer Relationship Marketing CRM in Retailing | 247 |
Common terms and phrases
activities adapted alignment alignment levels analyzing assortment barcodes Bjerre brands business processes Category Management collaboration companies competitive advantages concept cooperation Corstjens cost leadership CPFR cross docking Customer Relationship Management customer retention delivery differentiation distribution center Efficient Consumer Response electronic Electronic Data Interchange end-user Figure flow focus focusing Forecasting functions Future Store Global Global Commerce Initiative grocery industry groups handling identify implementation important in-store increase integration Internet IT-based retail key account management Kotzab labels Logistics Management manufacturers marketing channel merchandise Metro Migros operations organization organizational oriented partners Physical Distribution planning Promotion prospectors Relationship Marketing retail formats retail logistics retail management RFID Ring & Tigert scanners Schnedlitz specific standards strategic elements structure supermarket supplier Supply Chain Management Tesco Tigert trade marketing typology vendor managed inventory vendors VMI/CRP Wal-Mart warehouse Zentes
References to this book
Retailing Logistics & Fresh Food Packaging: Managing Change in the Supply Chain Kerstin Gustafsson No preview available - 2006 |