The Art of Innovation
HarperCollinsBusiness, 2001 - 307 pages
An inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world.
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LibraryThing ReviewUser Review - espadana - LibraryThing
A good introduction to design thinking and its application in a business innovation context, but very focussed on IDEO's experiences and case studies (not surprisingly, but it does limit the scope of the book). Read full review
LibraryThing ReviewUser Review - newtonco - LibraryThing
The Kelley brothers - David and Tom - have had a marked impact on creativity in Silicon Valley. Their design firm, Ideo, is involved in product development projects across the world. In 'The Art of ... Read full review
Other editions - View all
The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading ...
Limited preview - 2016
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading ...
Limited preview - 2007